Social media’s impact on the travel and tourism industry
continues to grow stronger. In fact, some studies show that over 40% of
travelers under 33 prioritize the ‘Instagrammability’
of a destination when choosing their next vacation. Pairing this with the rise
of travel blogging and the highly-visual nature of social media, especially
Instagram, social networking platforms have transformed into a top destination
for wanderlusters and adventure-seekers. When it comes to reaching these users,
here are our top travel brands on social.
Travel and Leisure simply rocks the Instagram game. Yes, their main feed is chock-full of stunning imagery, but they also share great content on Instagram Stories and IGTV that gives travelers the inside scoop on their next trip that they crave. From hidden gems to tips for solo travelers, Travel and Leisure’s Instagram has you covered.
Moreover, T + L often encourages users to tag their photos with #TLPicks for a chance to be featured on the official account. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages.
Next up is our client Visit the Outer Banks of North Carolina (OBX). We partner with OBX to leverage social media to drive visitation interest and engage fans around their shared love for this destination.
A key part of our social strategy is the curation of UGC. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. From this pool of content, we’ve been able to share awe-inspiring visuals through the lens of our most passionate fans. As a bonus, we found that UGC was the most effective type of content at driving signups for our client’s newsletter.
Beautiful Destinations has built their business around discovering some of the travel industry’s most talented creators and influencers and tapping in to their skills to develop content for their nearly 13 million Instagram followers. BD also partners with global travel brands to develop content and campaigns to promote specific destinations. One look at their feed, and you’ll be itching to book your next getaway.
One thing in common with our top travel brands listed
here? All employ a strong UGC curation strategy. By leveraging creator,
influencer, and fan assets, these brands deliver a steady stream of #travelgram
content that highlights these destinations in the most authentic, and engaging
manner – through the eyes of their audiences.
Want to learn more about our experience in the travel and tourism industry? Let’s talk.
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