Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019.
According to eMarketer’s US Social Trends for 2019, Social Ad Spending is predicted to increase by 19% in 2019, an estimated total of $37B in ad spend.
To put this into perspective, eMarketer notes that this will bring social ad spending to nearly 50% of TV ad spending ($69.17 billion) this year.
Brand Implication: Due to the expected increase in Social Media spending this year, marketers should consider the impact of increased competition into strategies, goals, and budgets in 2019. Maintaining the same media budget for social year-over-year may not be realistic given the nature of the industry and the predicted increases in social advertising spend this year.
Perhaps not so surprising is Facebook’s clear dominance when it comes to social network ad spending. With over 84% of marketing dollars allocated to the social giant in 2018, we can see just how reliant marketers have been on this particular platform.
Looking back at last year’s ad revenues can tell us a lot about the potential media shifts we can expect this year. From the eMarketer research below, we see nearly 90% ad revenue growth on Instagram compared to just 31% ad revenue growth from Facebook.
This, combined with the 43% growth on Pinterest and nearly 18% growth for Snapchat signal that advertisers are diversifying their ad strategies outside of Facebook (even if they still aren’t yet ready to go completely outside of Facebook’s portfolio).
Brand Implication: Start considering how to leverage more opportunities outside of Facebook. Before allocating large budgets to unknown and unproven channels, start by carving out a portion of your overall media budget to test and learn opportunities on other platforms and compare against the results you see on Facebook.
If you need help or support with planning or executing your social media advertising and content strategy, we have a new approach we’d love to chat with you about. As a social advertising agency, we have seen impressive results across a variety of industries.
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