Selling insurance to your sister

There are people in your inner circle who trust you. Family members, close work colleagues, college alumni, dear friends–they will give you the benefit of the doubt.

Think twice before turning this circle into prospects by selling them products and services.

First, it doesn’t scale. You don’t have enough relatives to cash in on.

But far more important, these relationships are precious. These are the people who will help you level up, who see you, who care about your future. They are the ones who will tell you the truth and will challenge you to become a better version of yourself. Don’t burn this down on the lazy road to your next paycheck.

If your product or service isn’t good enough to sell to strangers now, it’s not going to be good enough after you sell it to your inner circle.

[On the other hand–if it’s not good enough to sell to your family, please don’t sell it to us.]


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