As we get ready to close the door on 2019 and move on to a
new decade, we think it is worth revisiting some of the popular topics, based
on blog traffic data, of this year. It will be interesting to see if the popular
social media topics of 2019 stick around through next year.
It seems like new reports on social ad spending are constantly being released. Keeping a pulse on that was a popular social media topic this year. It was projected that social ad spending would increase by 19% in 2019, to an estimated total of $37B in spend. Facebook still held the lion’s share of that spend, even with all their data privacy and PR issues.
We also saw Instagram and Pinterest ad revenues signal strategic
Read the full social spending report highlights here.
In 2019 we ran Conversion Lift Studies for many of our clients. Conversion lift helps brands measure the incremental impact Facebook ads have on their business. Since Facebook makes running these studies as easy as clicking a few buttons with no additional cost beyond your existing media spend, you have nothing to lose by turning one on. There are a few different options for running these studies and you can learn more about Conversion Lift Studies here.
Probably one of the best features Instagram released was new Story stickers. For brands, one of the most beneficial parts of Instagram Stories is the ability to interact and engage with your audience in fun ways using stickers, GIFs, polls, music, etc. The Instagram Stories quiz sticker became available to everyone this year and brands capitalized.
Learn how to add an Instagram quiz sticker to your story here.
The legalities of whether you can use quotes, music and
photos on social media was another topic of interest this year. If you were in
doubt, according to US copyright law, legal rights to a quote belong to the
author or speaker. The quotes are considered intellectual property and
protected under law. If you are not the original author of a quote, one of two
things must be true to use it freely on social media:
Giving attribution to an author’s quote does not make it
legal to use; however, it is recommended that you always give attribution and
not pass work off as your own, even if you have permission to use it.
Learn more about social media copyrights here.
Over the last few years, concerns about a declining user
base have made marketers question the state of Twitter. However, Twitter
reported a 9% increase in daily active users this year, suggesting that while
those who log in monthly is going down, users that interact daily has gone up.
Their ad revenues are on the rise and they have been attempting to crack down
on spam, bot accounts and abusive behavior.
Learn more about what’s
going on with Twitter here.
That wraps up our take on the most popular social media topics of 2019. To stay up to date on the latest trends next year, sign-up for our bi-weekly email to hear that latest thinking from our team.
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