Pinterest Halloween Trends

is here, which means Halloween is just a few short weeks away. While you
scramble to snag the best fun-sized candies and cutest dog costume, stay on
trend and maximize your brand’s engagement with these Halloween Pinterest

for costumes, décor, makeup and more.


and movies are driving costumes picks across the country, with popular
characters taking 2019’s costumes to the next level.   

For women, the crime fighting Powerpuff Girls occupy the top spot for most-searched costume in 2019. If superpowered sisters aren’t your thing, here are the other top female costume searches:

  • Pirate
  • Circus
  • Stranger Things
  • Alien
  • Mermaid

Male costumes followed a similar trend, with super heroes being a top performer. Save the day in one of these top-ranking costumes:

  • Super hero
  • Viking
  • Spider-Man
  • Joker
  • Jedi

Couples costumes overtook best friends costumes this year, with searches for
“Halloween couples costumes” up 367%.
Disney themes are resonating with audiences this season, with
Lilo and Stitch, Timon and Pumba, and Woody and Bo Peep all showing up in top couples
costume searches. For group costumes, Pinners
are looking to team up as characters from Stranger Things, Powerpuff Girls, and
The Lion King.


season, the most spooktacular décor involves ghoulish garages, boo-tiful
bohemian inspired designs, and pink and pastel pumpkins. Looking for something
a little more suspenseful? Stranger Things is dominating the Halloween scene
with decorations based on the hit show.

are looking to conjure up some crafts this season, with DIY decorations
dominating boards. Top saves include Halloween gnomes, DIY cemetery
decorations, and handmade Halloween crocheted blankets.


What’s Halloween without a few fangtastic goodies? For Pinners, these recipes are the pick of the patch:

  • Jack-O-Lantern Chips & Dips (57k saves)
  • White Chocolate Skulls & Brains (15k saves)
  • Dark Chocolate Halloween Cookies (7k saves)
  • Shrunken Potato Heads (5k saves)
  • Cockroach Donuts (4k saves)
  • Mummy Pizza Pies (4k saves)
  • Brimstone Bread (3k saves)
  • Burrito Skulls (3k saves)
  • Poison Apples (2k saves)
  • Witches Brew (2k saves)

Keep these top trends in mind and you’ll have all you need for truly bewitching Halloween content. Need more inspiration? Contact us!

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