November Social Trends

Social media
continues to change and grow – and with those changes comes new updates and
trends. We’re breaking down the top three November social trends to get you up
to speed on what you may have missed.

Instagram Tests Hiding Likes in the Globally

It’s been talked
about for a while and early tests were rolled out in multiple countries including
Australia, Brazil and Canada before Instagram started
testing hidden like counts in the United States. Midway through the month, the
popular social platform announced it expanded the test globally.  Those in the test would no longer be able to
see the like counts on other posts but could still see how many like their own.
It’s unclear what impact this could have on brands, but users appear to have
mixed reviews.

New FTC Requirements for Influencers that
Impact Brand Marketers

The FTC
released a new disclosures guide for influencers and the changes could impact
your influencer marketing programs.  Among
the new changes, disclosures must now be in close proximity to the product and
be clear about the relationship. Written disclosures are only okay if the
product was the only thing the influencer received. Additionally, influencers
must now disclose even when they were not asked to post.  Check out our
blog for an in-depth look at the new FTC requirements.   

Holiday Shopping Habits: Millennials vs.
Gen Z

We’re
gearing up for the holiday season and if knowing what the younger generations
are looking for is important for your brand, then you’ll want to stay on top of
their holiday shopping habits. A new report on holiday
habits has collected some pretty insightful data. Did you know 48% of Gen Z and
millennials are most influenced by friends or family when making holiday
purchases? And only 18% are actually influenced by online ads. Gen Z and millennials
are six times more likely to be influenced by influencers than celebrities when
coming up with gift ideas. And how’s your YouTube channel? YouTube is the #2
social media gift inspiration spot for Gen Z gift givers. More than 50% of millennials
plan to spend more than $200 on gifts, where Gen Z shoppers will spend between
$50 and $200 – so the buying power is there, and you’ll want to keep these tips
in mind to reach these generations.

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