New Social Networks & Features to Try in the New Year: What You Need to Know

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy.

Instagram Stories

If you haven’t tested Instagram Stories for your brand yet, you are missing a big opportunity! They remain one of the best formats for earning organic reach of your content, and one of the highest performers in terms of audience engagement. Facebook has spent 2019 increasing the posting capabilities for Instagram Stories, making dynamic and eye-catching content easy for brands to produce. Definitely consider a heavy focus on Instagram Stories for your brand in your 2020 social strategy.


TikTok is all the rage, having hit over 1 billion downloads in
early 2019, and brands should start planning how to include TikTok in their
plans for 2020. This platform presents a great outlet for short form video
content, and is particularly lucrative for marketers looking to target ages
16-24, who make up about 41%
of the user base
. And luckily, the app has launched paid advertising, so brands can get
a head start on finding their target demo on the platform.

Going Private

New updates to Messenger, Facebook Groups, and launch of Instagram private messaging app “Threads” tells marketers that more private versions of social media engagement will become more prevalent in 2020. Be sure to take a look at your current strategies for engaging with users in Groups and on Messenger and adapt to this trend as it evolves.


While some predict Snapchat to be on the downswing, the platform has held its own, posting impressive daily active user growth in Q2 2019. With improvements in its ad offerings, including longer form ads (up to 3 minutes), and steady usage numbers, Snapchat is an excellent addition for brands looking to target younger audiences.

And finally, while these aren’t new for 2020, be sure to take a look at your approach to online customer service, influencer marketing, and gathering UGC, as we see these as continuing to be of vital importance in the new year. Need help launching your plan for 2020? Check out our services here.

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