Ignite Social Media Receives Audience Honors at Shorty Awards

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories.

Shorty Awards Audience Honor

Shorty Award Audience Honor: Retail & E-commerce

Our Retail & E-commerce Audience Honor was for the work
we did with Altar’d State. Altar’d State is a women’s fashion retailer looking
to build a strategic and effective presence on digital and traditional
networks, centered around the target consumer and their shopping habits.

Shorty Award Audience Honor: Retail & E-commerc

Utilizing this strategy, we were successful in driving a
significant amount of socially-attributed sales between January 2018 – December

  • 30% increase in return on ad spend from the
    previous year
  • 88% year-over-year increase in last-touch sales
    attribution from social media
  • Revenue was driven via socially-attributed
    purchases, 78% of which came from offline, in-store conversions
  • Socially-referred online purchases increased by
    77% year-over-year

You can check out our full Altar’d State Retail Case Study here.

Shorty Award Audience Honor: Large Media Buying Strategy

Our work with Discover Boating gave us the Audience Honor for
the Large Media Buying category. Discover Boating was looking for a partner to
increase boating participation and manufacturer referrals from their social
channels. We implemented a multi-phased strategic approach that aligned to the
stages of the purchase funnel.

Shorty Award Audience Honor: Large Media Buying Strategy

Our social media campaign successfully and efficiently drove
qualified users down the path to conversion.

  • 29% increase in manufacturing referrals over
    last year with half of the media budget
  • 62% decrease in cost per manufacturing referral
  • Socially referred traffic converted at 2x the
    rate of traffic referred in 2017

You can check out our full Discover Boating Welcome to the Water Case Study here.

About the Shorty Awards

The Shorty Awards, now in its 11th year, were the first awards show to honor
social media. By constantly evolving along with the changing landscape of
social media, The Shorty’s remains the most prominent award show of its kind.
The Shorty Awards continue to recognize the most influential, popular, and
culturally relevant brands, organizations, agencies, campaigns and influencers across
social media.

Brand and organization winners were announced leading up to and during the awards ceremony on May 5th, 2019 in New York City.

Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include Rosemary Mercedes, (EVP & Chief Communications Officer, Univision), Tony Weisman (Chief Marketing Officer, Dunkin’ Brands), Matthew Digirolamo (Chief Communications Officer, L’Oreal), Rebecca Messina (Global Chief Marketing Officer, Uber), and Lilian Tomovich (Chief Experience & Marketing Officer, MGM Resorts International), among others.

Check out more of our top industry case studies here

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