RALEIGH, NC, Feb 21, 2019 — Ignite Social Media, the original social media agency®, today announced a new content planning and media buying approach called Content That Converts™. This model is custom-tailored to reach your customers at the specific stages of the purchase funnel and drive conversion. The result? Streamlined social content and paid media that delivers measurable results.
“A calendar-based approach can lead to disjointed social media content that does everything but drive measurable business results,” said Misi McClelland, Senior Vice President of Ignite Social Media. “We have developed a customer-first content and media planning approach that guides users through the customer journey through strategic content and progressive targeting – driving high quality online and offline conversions for your brand.”
Although this is a new model, Ignite Social Media has already seen proven results across a variety of industries for their clients. With half the budget, a lifestyle brand saw 29% increase in conversions from social media ads vs. the prior year when they followed a more traditional paid social strategy. And for a fashion retailer, our unique approach to social ad buying led to a 51% increase in impressions, 33% more engagements, and a 76% increase in online revenue.
Ignite Social Media offers includes ongoing programs and pilot campaigns for clients looking to try Content That Converts™ for their brand.