Dancing with infinity

If your little bagel shop suddenly had everyone in the world waiting in line to buy a bagel, that would be stressful indeed. You’d need riot police to keep order and you’d run out of sesame seeds in no time.

On the other hand, it’s easy to hope that your YouTube video, your Facebook post or your professionally published book be seen by everyone in the entire world. Because digital scales. Because there’s apparently no useful limit. Because you believe in it and more is better.

But more isn’t always better.

Better is better.

And better might mean more specific. More respected. More exclusive. More trusted. More cherished.

Dancing with infinity isn’t free, and if you do it too long, it’s corrosive. You’re busy being busy, instead of doing what’s important.


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