Best Practices for Mobile-First Social Video

People scroll through feeds the height of the Statue of Liberty and are bombarded with thousands of marketing messages a day. That’s a lot of content! With this much noise in the social space, marketers have almost no time to capture the attention of their audiences, so it’s important to meet people where they are in their busy feeds. One way to do that is with mobile-first video.

social video

What’s mobile-first video? It is classified as video created and edited with handheld devices in mind. Let’s break down the best practices:

  • Vertical ratios. People rarely turn their phones to view horizontal content full-screen. Make the most of social feeds and Stories by formatting videos in a 1:1 ratio­–at the very least–4:5 or 16:9 for certain other placements. These ratios allow your content to maximize feed real estate and demand attention from the viewer. In fact, 79% of video viewers report that vertical video formats are more engaging.
  • Add branding early. Facebook suggests adding branding in the first three seconds of a video for maximum impact. We’re big fans of finding organic ways to make it happen. Think branded color schemes and logos in natural situations.
  • Design for a sound-off environment. Most people are consuming social content with their phones on mute. Don’t rely on audio or basic subtitles to tell your brand’s story. Let the visuals do the talking. Create bold overlays and text animations to drive any other key points home.
  • Keep it short. Really short. Videos under sixty seconds are a must for most social placements. Even better? Those with an under fifteen-second runtime. They’re ideal for placements in Stories and your audience is much more likely to watch all the to the end.


Take these best practices and put them to work for your social content! Rather have us do the heavy lifting? We have plenty of ideas and would love to chat!


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