Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends!
Some of the biggest news to come out of the social media world as of late is Instagram officially releasing its shopping feature. Instagram took a big leap by enabling in-app purchases direct from shoppers’ favorite brands including Nike, Zara, Adidas and more. Frustration grew when Instagram first debuted the feature and users tried to shop and were then taken to the company’s mobile site. However, now the purchase will be completed fully in-app and Instagram will store the preferred method of payment to make the process totally seamless.
With 130 million Instagram users ‘tapping’ on shoppable posts, this presents as a big business opportunity for the social network and brands who plan to adopt this new form of shopping. Especially with the addition of the ‘Shopping’ section in the Explore tab, where shoppers will be able to find products from brands they follow in addition to suggestions based on their browsing behavior.
LinkedIn revealed that in the near future, users will start to see an option to react to posts with more than a ‘like’. After research and surveying users of the platform, LinkedIn landed on ‘like’, ‘celebrate’, ‘love’, ‘insightful’, and ‘curious’. It’s clear that Linkedin took a direct page from Facebook’s guide by adding these reactions, but if it helps to increase engagements on the platform, it will be worth the redesign.
Last month, we talked about some of Twitter’s new updates to improve positivity on the network. As we all know, bots and spammers have been a consistent issue for Twitter users and the network is adding more features to curb the negativity. Though the number still seems high, Twitter changed the number of accounts that you can follow each day from 1,000 to 400. With 321 million active users (as of Q3 2018), this is an attempt to slow down fake accounts. Twitter has also capped the number of accounts users can follow (if unverified) to 5,000.
In addition to the new limit, Twitter is rolling out a feature that allows account holders to hide replies to their tweets. This will help cut down negative conversations and hopefully encourage users to go back into the site.
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