A Social Media Retail Case Study – Driving Direct Results from Social Media

It’s natural for retail brands to want to learn how to drive
direct results via social media, whether in sales or leads. In past years, this
has been a challenge, but improvements in social platforms’ ad buying options
are making it easier than ever. In one of our social media retail case studies,
a mid-sized office supply retailer was able to see an overall $1.11 return on
ad spend (ROAS) and even higher numbers for its partner products.

This brand partnered with Ignite to maintain their position
as a leader in the office supply industry, to grow their presence by
communicating key differentiators and ultimately to drive sales and
conversions.

By utilizing traffic driving and high conversation post types, we were able to earn the following results in just one quarter:

Generating leads via
social media

On an ongoing basis, Ignite Social Media provided monthly content creation, paid media management and reporting. Utilizing custom audience targeting, we were able to reach users who were very likely to become customers. This unique targeting coupled with lead generation ads on Facebook led to a low $1.50 cost per acquisition. These efficiencies resulted in this becoming a part of the ongoing tactical execution.

Earning a higher ROAS
with partner products

As part of our ongoing relationship, we worked with the
retailer to create a partner program that supported and generated interested in
partner products available on their e-commerce site. Some partners saw ROAS of
greater than $7, based on our multi-part approach.

By using social first content and a targeted paid media
approach, we were able to drive users to the website to view and purchase these
partner products. We were able to entice shoppers to purchase by:

  • Promoting
    popular and relevant partner products such as ink & toner and cleaning
    supplies
  • Leveraging
    efficient and cost-effective audiences to drive shoppers. These audiences
    included look-a-like audiences, engaged custom audiences, interest based
    targeting, and behavior based targeting.
  • Driving
    landing page views to the specific products to increase chances of users adding
    the product to cart and purchasing the product.

While driving direct results from social media can be challenging for retailers, Ignite has multiple case studies in a variety of verticals that demonstrate it can be done efficiently and effectively. Head to our site to see a selection of our top case studies: Ignite Case Studies

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