5 Ways Non-Profits Can Use Social Media to Connect with Donors

When it comes to marketing,
non-profit organizations tend to zero in their efforts to their big donor
campaign seasons. While this approach may yield decent results, it is a missed
opportunity. Non-profits should be connecting with their constituents and
providing updates on their progress outside of their major donation window.

Here are 5 Ways Non-Profits Can
Connect Outside the Campaign Window:

1. Share Success Stories:

Think outside of the big story line.
Consider going beyond the big dollar number the board wants to hear and instead
focus on the small wins; the feel-good stories your donors are passionate about
and will get them to open their Venmo or Cash App. Some examples might include
groups you’ve brought together. Or unconventional ways your organization has
been able to impact your community.

2. Go Beyond the Newsfeed

has quickly become one of the most popular posting methods on
social media. This is an amazing way to expand and create more engaging content
for your constituents and stakeholders.

3. Share Your Needs

We all know
non-profits need money but, there are other ways donors can make an impact. Share
with donors what other needs you have that can help them support your

4. Show Images of Real People

It’s important for
your audience to be able to place themselves in the images you post. Whether
it’s a photo of a volunteer or of the community you serve, you want to them to
feel like it could be them.

5. Create a Group

Coming out of F8,
Facebook announced that Groups
are going to become a major part of the platform as they focus on privacy and
creating more engagement. For non-profit brands, groups are a great way to
segment target audiences while generating meaningful engagement.

We hope these tips will help take your non-profit’s social media to the next level! If you need help, we’d love to chat.

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